Work
Services
Art Direction
Branding
Campaign
Environmental
Merchandise
Packaging
Role
Lead Designer
Studio
Art & Mechanical
Select Photography
Brock Jorgensen
Alpine Lager has always been about keeping things simple. A light, crisp beer with a refreshing character, it has a straightforward appeal that doesn't need much dressing up. The challenge was creating an identity that captured that same feeling while giving the brand a stronger and more considered visual presence. We approached the redesign as an opportunity to rethink the identity from the ground up, starting with a complete overhaul of the logo. While the original colour palette and typographic character provided a familiar foundation, the new direction brings a fresh perspective to the brand. Every element was considered with the overall experience in mind, creating something that feels more cohesive, balanced, and true to the product.
The result is an identity that feels both familiar and refreshed. One that holds onto the character of Alpine Lager while giving it a clearer sense of personality, confidence, and room to stand on its own.
Studio